Ethnic GEM in the Making: Avery Floyd
Expected Graduation Date: May 2015
Major: Sports and Leisure Management
Employer: Mohegan Sun
Internship Title: Regional Marketing Intern
As a proactive and determined senior at Eastern, Avery Floyd has taken initiative to increase his level of experience and build on his resume. Floyd, a sports and leisure management major, completed an internship this past summer at the Mohegan Sun Casino, in Uncasville, CT.
As the Regional Marketing Intern at Mohegan Sun, Floyd had many responsibilities which allowed him to gain a better grasp on marketing events as well as the demand that the field entails. “I assisted in the efforts of creating public awareness about Mohegan Sun through sponsored events, distributed Mohegan Sun literature, and came up with promotional ideas to have an impact on the target market (males and females ages 21-65),” said Floyd.
The internship also provided Floyd with a greater knowledge on publicity of events, how much traveling was required in the position and the long hours. With this said, it also allowed him to understand how marketing plays a role in interactions with people and how this will benefit him with his career goals. “The internship tied into my career goals because I want to have a career in sports business. Regional marketing is one aspect that I wanted to learn more about and gain experience in that field. I enhanced interpersonal and organizational skills through the internship. I hope to use what I experienced throughout my internship as I go along further in the sports business field,” stated Floyd.
When asked what advice Floyd would provide to students who are interested in internships, he believes that the more internships you do the better. Professors have suggested to Floyd that successful students who have had a sports and leisure management major have done multiple internships. This is recommended because with more internships, students are able to network with more companies and individuals, which should open more doors for students.
The resource that Floyd used to find the internship was actually through Eastern’s Center for Internship’s and Career Development. “I found about my internship through an email from the Center for Internship’s and Career Development at Eastern. Fortunately, I responded right away and got myself a job interview shortly after responding. Not all students use the resources available to them. The CICD at Eastern goes out of their way to inform students about potential internships and job opportunities throughout the year,” said Floyd.
Story submitted by Aidan Sherman