About Ethnic Online
Written by Administrator

Ethnic Online is New England’s Magazine for and about Ethnic Professionals in the New England area.

 

Our readers are guaranteed to be motivated, inspired, and educated by the various articles on Health, Finance, Fashion, Home, Ethnics in Politics and a variety of intriguing stories, while being virtually connected to “like-minded people” and events throughout New England.

 

In addition to the quarterly features mentioned above, Ethnic Online will showcase its signature pieces, “Ethnic Gems” and “Ethnic Gems in the Making,” which profile the accomplishments and contributions of established Ethnic professionals as well as those of the many students excelling in their studies in New England’s college and universities.


Circulation and Readership

 

Circulation: Distributed by email to over 10,000

 

Readership: Projection of 45,000

 

Ethnic Online is distributed quarterly on the first day of the months of March, June, September, and December. Although the primary distribution is online via email, a limited amount will be printed and mailed directly to business owners and professionals. The remaining copies will be distributed to:

 

  • University and College Campuses
  • Chambers of Commerce
  • Business Organizations
  • Bookstores
  • SBA Centers
  • Hotels
  • Newsstands

Market Served:

 

Ethnic Online serves a market segment of Ethnic professionals and students in the New England area.

 

 

 Ethnic Demographics

 

Economic Profile:

Average Income $70,000
Average Household Income $180,000
Homeowners 70%
Renters 30%

Basic Demographics:

Active Database 10,000
Average Age 40
Age 25-54 70%
Female 60%
Male 40%
College Graduates 85%
African American 70%
Latino 20%
Asian 5%
Other 5%

Demographic Professions:

Medical Field 15%
Legal (Attorneys) 10%
Information Technology 15%
"C" Level Executives 15%
Finance 20%
Entrepreneurship 10%
Education 10%
Other 5%

Methodology: Statistics based on data collected from individuals who signed up for a subscription to Ethnic Online. Over 600 people completed demographic profile sheets containing the information listed above.

 

Calendar of Events 

 

Quarterly “Magazine Release” Event!    

This quarterly event will kick off the “release” of every Ethnic Online magazine. Ethnic professionals and students from around New England will gather and be introduced to the amazing “Ethnic Gems” and “Ethnic Gems in the Making” and learn of the key articles and stories in each issue. Corporations will be on hand branding their talent opportunities, products/services, and community commitment. An event not to miss!  (ask about sponsorship opportunities)   

Annual “Ethnic Holiday Party!” (January)

This event promises to be the crowning event to bring the year to an end while preparing for the next. The evening will feature “like-minded professionals” together for powerful networking, entertainment, and dancing—all while serving worthy causes, as partial proceeds will go to local charitable organizations, such as food banks, shelters, battered women’s services, and organizations for the less fortunate in the New England area.  (ask about sponsorship opportunities)   

“Webb Awards” Ethnic Achievement Awards (September)

Ethnic Online’s annual “Webb Awards” celebration will kick off in 2012; it will serve as a hallmark program to recognize the best and brightest Ethnic achievers in New England. Honorees will represent a diverse workforce—from business owners to corporate executives spanning industries from media, entertainment, and fashion to medicine, science, and financial services. Honorees will be selected based on a palpable display of excellence in business, passion for achieving higher goals, and commitment to their community. Honorees will be profiled in the September issue. (ask about sponsorship opportunities)  

 

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